About

BGN

Using the privilege of our seats at leadership tables, our goal is to promote diversity through inclusive strategies, ensuring that characters and narratives genuinely encompass the full spectrum of human experiences.

making

a

 

 difference

One

Dr Naana Beauty
Relay
Cruff Mike
Dear Georgie
pllay
Emmotiv
Cecred
Taco Bell
Boka

 Client

aT

A

 Time

Leadership

Our team believes that partnership should be accessible to everyone.

Anar Shah

Chief Executive Officer

Anar Shah

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Anar

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Shah

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A media powerhouse with experience working alongside the biggest Fortune 500 clients and growing DTC brands. A master at thinking 10 steps ahead, anticipating challenges and opportunities before they even arise. In addition to leading the charge at Background Noise, Anar is raising a strong-willed daughter who will join the fight in an inclusive and equitable future.

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Alexis Toney

Chief Strategy & Innovation Officer

Alexis Toney

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Alexis

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Toney

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A data and technology expert with a wealth of experience across verticals and clients. Unlike others who get caught up in vanity metrics, she focuses on what really matters, using her expertise to uncover insights and drive growth. But Alexis isn't just a data guru, she's also a creative mastermind that will elevate your content to the next height. You'll find her in Brooklyn on the weekends, DJing events she personally curates with a keen eye for every damn detail.

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Grace Kwak

Chief Marketing Officer

Grace Kwak

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Grace

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A growth marketing expert who has spent her career shaping customer journeys from every angle working in both agencies and startups. As a first-generation Korean-American, Grace is acutely aware of how experiences can vary from person to person, and how brands must keep customer experiences top of mind at all times. She knows that every detail matters, and she works tirelessly to ensure that every aspect of your marketing strategy is aligned with your customers' needs and expectations.

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Expertise

Research and Analytics

  • Market Research
  • Audience Segmentation
  • Consumer Journey Development
  • Conversation Tracking & Sentiment Analysis
  • Measurement Plans
  • Performance Reports
Learn more about Sonic

Strategy

  • Business Growth Strategy
  • Brand Strategy
  • Content Strategy
  • Product Strategy
  • Commerce Strategy
Learn more about Sonic

Paid Media

  • Search
  • Social
  • Programmatic
  • Direct Buys
  • OLV
  • Audio
  • OOH
  • Print
Learn more about Sonic

Sonic: Performance-based Creator Campaigns

We manage end-to-end of the creator workflow

  • Creator Strategy
  • Creator Management
  • Creative Development
  • Paid Amplification
  • Measurement & Reporting
Learn more about Sonic
  • Market Research
  • Audience Segmentation
  • Consumer Journey Development
  • Conversation Tracking & Sentiment Analysis
  • Measurement Plans
  • Performance Reports
Learn more about Sonic
  • Business Growth Strategy
  • Brand Strategy
  • Content Strategy
  • Product Strategy
  • Commerce Strategy
Learn more about Sonic
  • Search
  • Social
  • Programmatic
  • Direct Buys
  • OLV
  • Audio
  • OOH
  • Print
Learn more about Sonic

We manage end-to-end of the creator workflow

  • Creator Strategy
  • Creator Management
  • Creative Development
  • Paid Amplification
  • Measurement & Reporting
Learn more about Sonic