Background Noise was brought in as in-house consultants to lead a team focused on rapidly testing improvements to the loyalty program

Implemented agile workflows to launch 2 tests every sprint whilst continuing to measure and optimize.

Over the course of our partnership, we helped to stand up this agile team and launched 15+ tests. Two notable tests drove...

Background Noise was hired as the strategic and media AOR for Beyoncé’s hair care brand Cécred.

Developed a holistic brand strategy to overcome the challenges of a crowded celebrity marketplace by developing a solid content, media and inclusive user-generated content strategy to drive strong market perception, brand preference and revenue goals.

Background Noise was utilized to hone in on strategic brand positioning and persona development to better understand product/market fit and develop a plan to scale growth.

BGN’s approach is always rooted in copious amounts of industry research, social listening and brand analytics from every angle to deliver a wealth of insights.

Developed Strategic Framework, Core Personas and Market Sizing, as well as Phase 1 and Phase 2 growth plans to scale the brand.